With Roc-A-Fella Records serving as the initial launch pad, The ROC realized its prowess in expanding a culture beyond the realm of music, initiating the birth of the apparel company, Rocawear in 1999.

Like Roc-A-Fella Records, Rocawear quickly staked its claim in hip-hop history becoming the destination for fashionable and street savvy consumers. Rocawear continues to focus on providing clever innovations in design, fabrication, and application to its customer. It has been the brand’s attention to detail that has pushed Rocawear’s appeal beyond its core urban customer.

The official rocawear instagram account.
Roc with us. #rocawear

Sign Up with Rocawear

NOTICE: Visit www.OnGuardOnline.gov for tips from the Federal Trade Commission on protecting kids' privacy online.